I built this because I lived it.

Fifteen years in nonprofit leadership.
Two CEO seats. Three boys. Routines
weren’t an option. They were a necessity.

Jessica Whatley, founder of The Efficiency Choice, seated and smiling against a pink background

Balanced Alignment

I've spent over 15 years in nonprofit leadership, over half of it as a CEO. I led Big Brothers Big Sisters of Greater Chattanooga, and most recently lead Northside Neighborhood House, a $4.6 million organization in Chattanooga, TN that also runs three thrift stores. I have led teams and organizations ranging from 4 people to 75, and I have led culture turnarounds and created systems where none existed.

I've been obsessed with productivity since I was a kid. I was the kid (and the adult!) excited about new planners, color-coded closets, and organized spaces. It’s not about being rigid, what matters to me is making room for the people I love.

I grew up being told you can have it all, you can be a wife, a great mother and have the career. The problem was, nobody told me how to do all of it well and feel like I was actually showing up present in those spaces.

So I started to build structures that helped me show up more fully. I don't believe in hustle culture or cramming more into a day. I believe in Balanced Alignment. To me, this is structuring your time on purpose so you can show up fully for your work, your people, and yourself. Being organized isn't the end goal, balance and freedom are.

Jessica Whatley DJing a live event, headphones on and laptop set up at the booth

A Little About Me

My greatest joy is my husband Chris and our three boys Hutton, Mills, and Crew. I care about efficiency as much as I do because I really like spending time with them. I’m a huge Braves baseball fan because of my children. When you have 3 boys, you learn everything you need to know about sports so they want to talk to you about it!

I care about workplace culture because I've watched good people leave jobs they were good at, under leaders who meant well. Not because the work was too hard, but because the job kept taking from the other parts of their life. I don't think the price of doing meaningful work is sacrificing yourself, your family, or your interests. That's a systems problem, and systems can be changed.

I strongly believe that with intention you can have a successful career and be present in the lives of the people you care about and the places you care about. I would love to help get you there!

Get started with The Efficiency Choice today.